PPC Google AdWords certification course --

Syllabus of Google Adwords Fundamental Exam..
* Fundamental of PPC
  • An introduction to PPC
  • PPC for Google, Yahoo & Bing Search Engine
  • Branding & Conversion
  • CPC-based, CPA-based & CPM-based accounts
* Competitive Analysis
  • Website & Competitor Analysis
* Keyword Strategy
  • Seed Keyword generation
  • Keyword Research with Google Keyword Planner tool
  • Keyword Match Type
* PPC Basics
  • Quality Score
  • Campaign Structuring & Budgeting
  • AdCopy Creation
  • AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  • PPC Metrics
* PPC Google AdWords Account Set-up
  • AdWords Account Set-Up
  • Generating Client PPC Proposals (Very Important)
  • Creation & implementation of Conversion Tracking Code
  • Budget, Billing  & Reporting
  • Linking of Webmaster, Youtube & Analytics with AdWords
  • Search & Display Network Campaign Targeting
* PPC Campaign Management & Features
  • Ad Extensions
  • Remarketing Targeting
  • Bidding & Optimization Technique
  • Invalid Clicks
  • Conversion Optimizer
  • Flexible Bid Strategies
  • Search Funnel or Attribution Model
  • Different Analysis Report
PPC Targeting & 3rd Party Tools
  • Product Listing / Shopping Ads
  • My Client Center
  • Video Campaign Creation
  • Bing AdCenter explanation
  • AdWords Express
  • AdMob Campaign Creation
* Case Studies & Best Practices
  • Analytics Set-Up, Tracking Code & Correlation
  • Analytics role in PPC – Analytics related for Adwords Improvement
Different Assessment Tests conducted during the course sessions;
  • Excel test to improve your analysis ability
  • Practice of implementing PPC theory to Live Projects
  • PPC proposal template creation
  • Optimization strategies
  • PPC Metrics correlation test (Guaranteed session to clear most of your doubts)
  • Forecasting & Decision-making with PPC 3rd party tools
  • Online PPC Metrics test


  1. Hi, SEM is one of the good practices nowadays people use due to the online presence of customers. However, But as one of the best PPC management services provider I think SEM should be done properly due to the frequent changes in competitors position.


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