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Ad Fraud in Mobile Advertising: The Next Battle

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The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have never been more relevant. The tools to combat fraud exist, but a proactive and informed effort from all sides of the digital ecosystem is required to successfully implement them. IVT: An Acronym Worth Your Attention 
Ad fraud represents a significant proportion (though not all) of a phenomenon formalised in many markets as invalid traffic (IVT). Based on a comScore study, in the United Kingdom, 95% of the Top 100 display sites have below 5 percent IVT, however 44% of those sites have sections with above 5 percent IVT. In Australia, 95% of the Top 100 display sites have below 5 percent IVT, while 34% of those sites have sections with above 5 percent IVT. So this is not an issue that only affects small publishers or networks. Unlike impres…

How to Choose the Right Product to Start Online Business

Thinking about opening an online store or online business? Not sure if you have the right products to sell online? Well, it’s not always black and white but today we ’ll go over the six crucial considerations you must reflect on before investing in a specific product for your online business. We’ll cover everything that matters including the demand, competition, profits, marketing and legal issues you should think ??
1. What’s the demand currently?
This is the first and most important question that you should ask yourself before even considering start your business , if you still feel confident then you are on the right track! - Do people really want this product? Need this product? - Who is your target market? What is the size of the market? - Is this product affordable? - Does it make sense to sell your product online?
Take a look at Google Trends and explore the search volume of your product. For the sake of an example, let’s pretend you want to start selling scarves online, let’s …

News Update from Internet, Mobile & Ecommerce

On 2nd march Few Important updates i have collected from all Media, Internet, Mobile Apps and Ecommerce Space ..
Komli Media renews digital advertising partnership with Twitter IndiaWebEngage secures funding from Capillary for a minority stakeYuppTV to stream Zee’s &TV content on its platformZee Media to acquire 80% stake in India Today’s merchandise & retail networkJabong appoints Muralikrishnan B as COOBangalore based Juspay raises $5.8 millionB2B marketplace OfBusiness raises $5 millionFlipkart shuts down its grocery delivery service NearbyPercept One appoints Nupur Mahajan as CEO; Sanjay Shukla resigns as COOZee Digital launches online streaming platform OZEENoBroker secures $10 million in Series B round of fundingUFO Moviez launches theatre franchise brand NOVA CinemasBalaji selects Xstream & Diagnal to power OTT service ALT DigitalSony makes a comedy comeback with Kapil SharmaViacom18 to launch VOOT VOD service in AprilSupriya Sahu & F Sheheryar to take over as fu…

India Mobile Internet Users 2016- 76% Growth In 2015..

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According to the latest report from IAMAI, titled Mobile Internet In India 2016, the country is estimated to have 371 million mobile internet users by June 2016. India will attract 65 million new mobile internet users coming onboard during the period of six months, ending June 2016. When we put these growth figures of mobile internet users in India along-side the total number of internet users in India, mobile emerges as the clear winner. According to the another the previous report from IAMAI, the number of total internet users in India will reach 462 million mark by June 2016, a 31% yearly growth during the first half of 2016. The percentage, however, is way below than the estimated 56% YoY growth in the number of mobile internet users in India during the same period.


MOBILE INTERNET USERS IN INDIA: URBAN VS RURAL
The latest IAMAI report further highlights that 71% of the estimated 371 million mobile internet users in India will belong to Urban area. However, the rural area still holds…