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Showing posts from November, 2011

Phone Numbers In Paid Search Ads

By adding a phone number to PPC ads, you can save a visitor skip the step of going to your site especially if they already know they want to connect with your business, get additional information, make an appointment, etc. In PPC advertising, this is done via the call extension.

With call extensions, advertisers can either use a company business number or a Google forwarding phone number – Google will dynamically generate unique phone numbers per ad group and calls are routed to your business number.

Note: Click charges apply to visitors that click phone numbers using a mobile device. The calls will cost $1 USD per call for other types of calls to the Google numbers.

Call Analytics
It’s worth noting there are several places in the Google interface advertisers can get information on incoming phone calls:

To see number of calls received, segment by “click type” at the ad group or keyword level.
For more detailed reports, go to the “dimensions” tab and select “view” then “call details”.
H…

PPC and Bounce Rate Analyze

While it is true that, in its most basic form, a PPC manager’s job is to find affordable and quality traffic, some people take this concept a little too far. Every so often we’ll run across a blog or a discussion in which a PPC “expert” will declare something along the lines of: “PPC only concerns driving traffic, once the traffic lands on the site, the rest is up to IT to make them convert.” The sentiment is understandable, because a PPC manager really doesn’t have control of the traffic once it lands on the website. But, completely neglecting on-site behavior puts a ceiling on ROI, not to mention it neglects the clients’ best interest.

Moreover, it’s tough to determine traffic quality unless on-site behavior is accounted for. Targeting relevant keywords in relevant places should drive quality traffic – but unless there are some numbers to back it up, the quality of the traffic is mere speculation. Conversion rates are the generally accepted determination of traffic quality, and we’r…

Prepare for Certification in Digital Marketing

Prepare for certification with me..


Course 1: Content Management Systems
Wordpress CMS, Joomla CMS, Drupal CMS, Magento Store, ZenCart Store (any one)

Course 2: Search Engine Optimization
Basics & advanced search engine optimization, all major search engines - Google, Yahoo, Bing, Webmaster Central, Information Architecture

Course 3: Pay Per Click Advertising
Google Adwords, Bid Optimization, Creative Ad text writing, Campaign management, Media planning, Google certification (optional)

Course 4: Social Media Marketing
Specialization in Facebook marketing for business, Twitter marketing for business, LinkedIn profile marketing, YouTube Video marketing

Course 5: Email Marketing
Customer relationship management, Newsletter management, Subscriber management, Aweber, ConstantContact, VerticalResponse (any one)

Course 6: Affiliate Management
ClickBank, Comission Junction - Setting up an affiiate program, Best money making affiliate programs, Domains that sells, Optimizing affiliate land…

General Google AdWords Mistakes

General Google AdWords Mistakes We do-

Do you avoid Google Adwords PPC mistakes? Google AdWords has been a major form of online marketing since 2000 and has only increased in use by businesses and individuals.
In 2009 Google’s total advertising revenues through AdWords were $21 billion, and it’s still growing.
This increase in use by many users means that to succeed at use of AdWords requires more stringent use of it. Knowing what not to do is just as important as knowing how to use it properly. Being careful with AdWords is worthwhile, to keep a solid ROI when using this tool.
There are some elements of AdWords to be cautious with – here are 6 mistakes you should avoid making when using Google’s PPC tool:

1. Create only one ad group for various keywords-

It’s very tempting to just put all your keywords into one campaign and one ad group. However, this will only keep it difficult to target your keywords with the ads you use, since you’ll be trying to target multiple variations on ke…

Starting Adwords Training Online

Hi guys ,
i am going to start the SEM training online . This training program comprises articles and graphical representation, video representation/discussion of training methods.

you will work on live project which are running with millions of dollars accounts . The professional can also get the benefit for career growth in internet marketing by this training program.
I’ll share my experience of all international clients to candidate with all prospective ways.

The topics of training –
1.An Introduction to Pay Per Click Marketing
2. Preparing for Pay Per Click Campaign
3. Understanding of Google AdWords
4. Techniques to Set Up an AdWords Account
5. An overview of Microsoft adCenter (PPC for Bing & Yahoo!)
6. Learn to Set Up a Microsoft adCenter Account
7. Regional and niche market targeting
8. Successful PPC Bidding Strategies
9. Keyword Research and Ad Copy Creation for PPC Campaigns
10. Understanding PPC Campaign conversion & ROI measurement
11. Learning click fraud & …

Web Analytics solution:-

Image
. You can monitor that from where your traffic is coming from, the IP Addresses of your visitors their actions in sequence with time stamp.

. Understand how many unique users visit your site and how many sessions they make

. You can view the path which your visitor followed while browsing. This includes the time spent on each path as well along with the sequence of browsing.

. Usage data by Hits, Kilobytes and user session

. View what were the top entry pages, top exist pages and how many files they downloaded ( most popular pages , most popular files etc)

. See Which sites are giving you referral traffic

. Which Search Engines are getting you traffic, Which Search Terms You are getting visitors on etc.

. Improve Your ROI by doing behavioral Analysis of Your Visitors.

. Distinguishing frequently visited pages is critical to understanding how to drive more traffic to the join page or shopping cart.

. Demographics of your visitors, that from which geographic locations where yo…

Good adwords account structure

Before starting the adwords account we need to design the good adwords account structure for good conversions
1- Identify you advertising goals according to services , you providing may be more then one services you have
2- create the saperate campaign for each services you have.
3-Choose relevent keywords and placement (targetting)
4-Create Simple straightforword , effective ads, eyecatching ads
5-Optimize your website for good conversions
6-Always track you account performance ,weekly,monthly daily basis

Thanks
Rishi

common negative keywords for adwords campaign

software
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forums
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internships
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certification
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salaries
spot
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Curriculum Vitae
donation
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certificate
goals
gig
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part time work
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scam
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occupation
occupations
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what is
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job description
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define
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