Topping market share and one of the pioneers of the PPC process, Google AdWords offers a quick and supportive environment in which to launch a PPC campaign. While initial costs of $5 and bids starting at $0.01 make it sound very inexpensive, an effective PPC campaign can be costly.
This site offers tutorials, FAQ and technical support and is a great place to start the process. The Keyword Tool on the AdWords site is a strong analytic tool for the PPC campaign designer.
Yahoo! Search Marketing
Coming in behind Google, Yahoo offers a professional and well-maintained site. It is credited with the first pay-per-click search engine (Goto.com) which was rebranded as Overture and then in 2005 as Yahoo! Search Marketing.
Yahoo's main product, Sponsored Search, reaches over 80 percent of active Internet users by providing sponsored listings in search results on the Web's top portals and search engines.
MIVA is a network of partner sites which power over two billi…