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Showing posts from May, 2011

Top PPC Tips for Effective Marketing - Top 3 PPC Search Engines

Google AdWords

Topping market share and one of the pioneers of the PPC process, Google AdWords offers a quick and supportive environment in which to launch a PPC campaign. While initial costs of $5 and bids starting at $0.01 make it sound very inexpensive, an effective PPC campaign can be costly.

This site offers tutorials, FAQ and technical support and is a great place to start the process. The Keyword Tool on the AdWords site is a strong analytic tool for the PPC campaign designer.

Yahoo! Search Marketing

Coming in behind Google, Yahoo offers a professional and well-maintained site. It is credited with the first pay-per-click search engine (Goto.com) which was rebranded as Overture and then in 2005 as Yahoo! Search Marketing.

Yahoo's main product, Sponsored Search, reaches over 80 percent of active Internet users by providing sponsored listings in search results on the Web's top portals and search engines.

MIVA

MIVA is a network of partner sites which power over two billi…

Keyword Strategies for Hybrid SEO/PPC Search Campaigns - Forecasting Search Volumes and Assigning Your Terms

There are two main tools available to help you forecast the search volume for your keywords. They are Overture's Keyword Selector Tool, which is free ( http://inventory.overture.com/d/searchinventory/suggestion/), and WordTracker.com, which uses its own proprietary database and Overture's database to forecast keyword volume.

Once you have your preliminary keyword list ready to go, you'll want to know how popular the terms are. Very popular terms are desirable, but often very competitive. Terms that get little or no traffic may not be worthwhile for SEO, but are great to include in your PPC campaign. Middle of the road terms that generate a moderate volume (say, 2000 searches per month) can be targeted in both PPC and SEO campaigns, then moved to either SEO or PPC based on whether they actually bring in qualified traffic.

At this stage of your research, your main criteria for assigning terms to SEO or PPC are search volume and appropriateness of the term. Terms that are cri…

How To Increase Google Trust

If you are a webmaster looking to increase rankings and organic traffic from Google, then this tutorial will definitely prove helpful. You may have heard of Google's Panda / Farmer update affecting low quality websites - this tutorial will answer the questions of what does Google view as low quality - and more importantly - how do I make my website a high quality site?

Tip #1: Add Original, Useful and Substantial Content on a Frequent Basis

In this page: http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html , Google stresses the importance of having original content on your website. Below are some good content guidelines you can implement:

a.) At least 500 words. Most readers need details - especially if your content is a tutorial or how-to guide. If your content does not explain the details, then your content is not good enough, which also reflects the overall quality of your website.

Having a thin amount of content, your site can be labeled as a “co…

SEO Tools - AdSense Preview

Google AdSense™ automatically delivers ads targeted to your website content. The more targeted your pages are for one or two topics, the better the ads are likely to be. This free preview utility will give you a sense of which ads would be placed on a given page.

The ads shown on your pages will change over time as your content changes or the inventory of Google ads changes. You should check back here often to review which ads will be shown when you're working on updating your pages.

Choosing Keywords with Google

Google has so many great tools you can use for choosing keywords that it seems almost impossible to know about all of them. Recently, I learned about one called Wonder Wheel. It's intended to give a searcher more options to consider, but it can be used for other purposes as well.

To use Google Wonder Wheel, start by putting a fairly general search term into the Google search engine, and hit “search.” In addition to the search results, you'll see a column on the left hand side. Click on “Search Tools” or “More search tools,” depending on how often you use search tools. You'll see one that says “Wonder wheel.” That's the one we want. Click on that, and watch a bit of magic.

For purposes of example, we'll start with a search on “square foot gardening.” Clicking on Wonder Wheel after doing that search divides the main search result area in half. On the right side, you'll see a column of search results not too dissimilar to the list that took up most of the screen b…